Boux avenue

boux avenue

What does Boux Avenue mean?

Boux Avenue Ltd. is a chain of lingerie stores based in the United Kingdom. The chain is owned by entrepreneur Theo Paphitis, best known for his regular appearances on the BBC business programme Dragons Den and as former chairman of Millwall FC . Boux Avenue launched in the spring of 2011 initially opening six stores across the United Kingdom.

Who is the face of Boux Avenue?

Model Jacqui Ainsley was recruited to be the face of the brand. The name Boux Avenue was inspired by a French waitress who served Paphitis when holidaying with his family in France.

Who is the owner of Boux Avenue?

Boux Avenue Ltd. is a chain of lingerie stores based in the United Kingdom. The chain is owned by entrepreneur Theo Paphitis, best known for his regular appearances on the BBC business programme Dragons Den and as former chairman of Millwall FC .

How did Boux Avenue get its name?

The name Boux Avenue was inspired by a French waitress who served Paphitis when holidaying with his family in France. The store has an unusual selling layout in the UK, displaying the majority of its products in drawers as opposed to hanging rails and stands; a similar manner to American lingerie brand Victoria’s Secret.

Where are the Boux Avenue stores in the UK?

Boux Avenue launched in the spring of 2011 initially opening six stores across the United Kingdom. All the stores are located in shopping centres across the region, including Bluewater ( Kent ), Lakeside ( Essex ), St. Davids ( Cardiff ), Trafford Centre ( Manchester ), Meadowhall Centre ( Sheffield) and Buchanan Galleries ( Glasgow ).

Who is the face of Boux Avenue?

Model Jacqui Ainsley was recruited to be the face of the brand. The name Boux Avenue was inspired by a French waitress who served Paphitis when holidaying with his family in France.

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